New City Apparel is an independent boutique hat brand — inspired by culture, driven by individuality, and designed to promote causes. Born out of a passion for bold ideas and clean aesthetics, we craft hats that speak to who you are and what you stand for.

Whether you're repping your city, chasing the next adventure, living life loud, or keeping it classic, we've got a style for every occasion. Each piece is designed to turn heads, spark conversations, and elevate your everyday.

Wear What’s Now. Rep What’s Next.