At New City Apparel, we don’t just make gear—we create statements. Keep an eye out, because we’re always dropping fresh styles that keep the pride strong.
From East LA to West LA, South Miami to North Brooklyn, our City Collection is all about celebrating the places that shape culture, hustle, and identity. Each piece is designed with bold, iconic graphics that let you rep your city with pride. Rep Your City, Own Your Style.
Where the streets meet the screen - this collection is all about viral moments, cinematic culture, and the trends shaping today's world. From iconic phrases to underground heat, these designs keep you ahead of the game. Wear What's Now, Rep What's Next.
Effortless style meets timeless nostalgia. From 90s icons to early 2000s throwbacks to timeless legends that define eras, this collection brings back classic designs, legendary moments, and vintage aesthetics. Whether it's the street, the screen, or the ring, these are the looks that never go out of style. Always in rotation. Always Iconic. Because Classics Never Fade.
Confidence. Hustle. Mindset. These hats aren't just accessories - they're a mentality. Whether you're chasing greatness, staying focused, or betting on yourself, this collection is for those who move with purpose. Wear the mindset. Live the message.
For the grinders, the playmakers, and the ones who leave it all on the field. Whether you're calling the shots, making big plays, or pushing past limits, this collection is built for those who live and breathe competition. Game on. No days offs.
From soulmates to situationships, real ones to wild ones, this collection is all about love, connection, and keeping it real. Whether you're flirting, flexing, or finding your forever, these designs Say What's On Your Mind—So You Don't Have To.
Built for the wild, made for the journey. Whether you're climbing peaks, chasing sunsets, or just escaping the ordinary, this collection is for those who live to explore. The world is calling—Wear it, and Go.
Inspired by work ethic, ambition, and self-made culture. It's about grit, grind, and never backing down — because real durability isn’t just in the fabric, it’s in you. Wear it. Own it.
Classic American heritage, reimagined. This collection is a tribute to timeless craftsmanship, small-town nostalgia, and the enduring spirit of American resilience and independence - because some things, Never Go Out of Style.
From coast to coast, we celebrate the spirit, resilience, and heritage of the True North. Wear Your Pride. Stand Up For Canada.
For the bosses, the power players, and the ones who don't wait in line. Whether you're running the game, calling the shots, or just moving different, these designs are VIP access only—If You Know, You Know.
Capsule drops. Collector's pieces. Seasonal heat. These designs are one-time release, exclusive collabs, and limited-run drops - once they're gone, they're gone. No Restocks. No Reruns. Just Exclusive Style.
Exclusive Drops. Limited Editions. First Access.
Our limited-edition hats aren’t just headwear—they’re statements. Wear the message. Rep the movement. Stand for something bigger.Â
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